Paul began his advertising career as a junior copywriter at TBWA Advertising in New York. In the following years he moved to Deutsch Advertising, NY, where he was promoted to Associate Creative Director.

Following a number of self-written and directed commercials for IKEA as well as Presidential candidate Bill Clinton, both of which had captured industry and public attention, Paul pursued a career in directing commercials exclusively.

He has directed commercials on every continent, for a wealth of brands including AT&T, Sprint, Ford, General Motors, Volkswagen, Land Rover, Electricité du France; Bayer AG, Kraft, Merrill Lynch, General Electric, Visa, McDonalds, Proctor & Gamble, U.S. Department of Health and Human Services, Philips Norelco, L’Oreal, Alma, HBSC, Capital One, Are Lingus, Budweiser, Tiger Beer, Diageo Spirits, Baileys and Captain Morgan’s, Beeline, MTS, PepsiCo brands including Pepsi and Chudo, amongst many other service, consumer and packaged goods brands.

Paul works in markets worldwide, having filmed projects with dialogue in French, Russian, Mandarin, Spanish and English.

In addtion to his advertising work, Paul is the founder and President of Kansas Clean Distilled Whiskey.